Comparing Unilever, PG, and Nestle - 509 Words

Slide 1: Unilever is one of the largest companies in the consumer products business. Based in London, the company sells products around the world. Major competitors to Unilever including Proctor Gamble and NestlÃÆ' ©. The following chart compares the size of these three companies: Slide 2: According to Unilevers 2011 Annual Report, revenue growth for the company has been slow and steady for the past few years. The following chart highlights the growth of the companys revenues (in Euros): EMBED MSGraph.Chart.8 s Slide 3: The gross and operating margins for Unilever, calculated from the 2011 Unilever Annual Report, are as follows: EMBED MSGraph.Chart.8 s Slide 4: According to Porters typology (MindTools, 2012), Unilever competes as a differentiated provider of personal consumer products. With this strategy, the company appeals to a broad consumer base but uses a variety of techniques to differentiate itself from the competition. The points of diversification for Unilever are in the power of the companys brands and the ability to deliver products of superior quality. Typically, Unilever products will sell for prices higher than generic or local products of the same type. Differentiated Strategy Mass Market Brand power Superior product quality Slide 5: The consumer products industry in which Unilever competes has not experienced substantial competition. 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